$1M
member earnings
Dave Surveys is a feature for members to take surveys and immediately receive earnings in their Dave checking account. Members earned $2 million 1 year after its release. I led the design and worked with product and engineering so it could be quickly released on a 2 month timeline for the holidays.
Dave Surveys
Product Designer
Mobile App
Dave members are often strapped for cash. The recession was also starting to get worse in 2022. How might we give members a chance to earn extra income quickly?
Release Dave Surveys so members can earn money for taking surveys to supplement their income. Earnings are deposited immediately to provide fast financial relief.
Dave initially released Side Hustle, a job search feature specializing in gigs and part-time work so members could earn money quickly. The surveys offered on Side Hustle were the most popular side hustles with over 45k members engaging in a 60 day period. Surveys are a quick and easy way for members to earn money. However, they didn't pay out instantly and redirected members out of the Dave app.
We wanted to expand on this audience and solve for those pain points by building Dave Surveys, an embedded surveys feature. This keeps members within the Dave ecosystem and distributes earnings instantly to their Dave checking account.
First, members take an intro survey which gathers basic information about them. Dave Surveys then populates with curated surveys. Surveys refresh every time the app is opened, giving members an incentive to revisit the feature. The more surveys a member takes, the more higher paying ones show up (up to $10). Earnings are immediately deposited into their Dave Checking account.
Dave partnered with InBrain, a 3rd party white-label provider for surveys. Although the surveys are embedded in the Dave app, we could only control the design of the Intro Survey. The actual surveys often had poor UX (misplaced buttons, strange layouts) which affected the overall experience.
To help members find surveys that are a good fit, we wanted to categorize by industry and add filtering but were unable to because of InBrain’s API constraints. We categorized surveys by recommended, pay out, and time instead.
We ran a $5 incentive for completing the Intro Survey, with a control group that didn’t earn an incentive. Upon initial release, the Survey Intro Page already had a high conversion rate of 80%. However, there was a miss because the Survey Promo Card shown first in the flow didn’t mention the $5 incentive. After adding that information to the Survey Promo card, the click rate increased by 20% (from 42%).
The $5 incentive wasn't originally mentioned on the promo card.
The $5 incentive was added to the promo card to increase click rate.
With $1M member earnings within the first 6 months, we were able to increase the number of active Dave Spend accounts and money in those accounts. 1 year after release, Dave members earned $2M from surveys. Additionally, we found that 40% of our survey users are inactive members and we can use Surveys promotions to reengage them.
$1M
member earnings
1.2M
surveys completed
680k
members engaged
